Our Branding Photography Strategy service is designed for brands that are in the process of launching, rebranding or simply want to make a qualitative leap in their communication.

At FURIOSO, we see photography as another aspect of a company's branding. We analyse the objectives, the references, the competitors and the communication and marketing strategy in order to design a unique photographic style that conveys the brand's values and philosophy in a way that is recognisable and differentiating.

We use the photographic language (type of lighting, lenses, depth of field, treatment, environment, content, acting, etc.) to create your own recipe that can be applied consistently to all future photo shoots.

Once we have finalised your strategy, you will have an explanatory dossier that you can share with colleagues and collaborators, especially photographers and designers with whom you will be working over the coming years.

Although it is a great tool for corporate identity, along with interior, graphic and web design, not all companies need to rethink their strategy. If you have any doubts, we can assess your case and advise you without obligation.

The first step for a photo shoot is to make a good briefing with you to know all the needs of your project.

On this basis, we design a creative and planning proposal, which we call art direction.

The next step is production. Depending on your project, we will put together a tailor-made team and we will prepare, buy, transport and/or assemble everything we will need.

The next step will be the photo shoot and then the editing, retouching and digital delivery.

The final number of photographs may vary depending on your project and the complex sets we are going to assemble. Normally, in a full day's work we get about 35-40 final photographs. These photographs are all different from each other, with different concepts and framing and are previously planned for the specific uses you are going to give them (35 different posts, all the photos to illustrate a website, etc.). As they are lifestyle photography, they can also have several versions to choose from and their editing and retouching is included in all budgets.

You can download our lifestyle photography dossier here.

In addition to everything included in the lifestyle photography service, when it comes to product photography, we also create the environment to show moments of consumption in the most natural way possible.

In this case, the creative proposal includes the set design of the scenarios that we are going to set up.

You can download our product photography dossier here.

If we have not yet defined the needs and budget for your project, you can write to us using this form.

To start working, we will sign a contract specifying all the contracted services, payment methods, work schedule and copyright assignment.

The photographic strategy is invoiced in advance.

For photographic projects: to book the weeks of work we will invoice 50% of your budget as a booking fee. We will start working once we have received the signed contract and the first payment by bank transfer. The remaining 50% will be invoiced on delivery of the work.

The photographic strategy service requires a minimum of 2 weeks including briefing, research and proposal preparation.

Photographic projects require a minimum of 3 weeks including briefing, art direction proposal, production, shooting and delivery.

In the contract we will set out the work schedule so that both parties can synchronise and maximise time.

Once the working weeks are booked, we will agree the timetable depending on the availability of both teams.

We will need to have the following meetings

For all projects:

Briefing: we will send you a questionnaire beforehand and we will meet for a 90 minutes video call where we will listen to you and ask lots of questions.

For strategy:

Strategic proposal: after analysing all the information obtained in the briefing, we will meet again for another 90 minutes video call where we will present the strategic proposal for all the photographic applications of your brand. This is the time for you to make any adjustments or changes and give us the OK.

For photographic projects:

Art Direction Proposal: After analysing all the information gathered in the briefing, we will meet again for another 90 minutes video call to present the creative proposal and planning of the session. This is the time for you to make any adjustments or changes and give us the OK.

We will take care of the production phase at FURIOSO and may stay in touch to validate decisions about props or logistical issues.

For product photography sessions, we can receive all the material and take care of the production and session without you having to travel.

We offer the option of a monthly fee for ongoing projects with a tighter budget and the same quality and customisation of our services.

The monthly fee has a minimum duration of six months and two payment options:

-Contract signature and deposit of 20% of the budget for six months plus monthly payment of the remaining 80%. This contract is renewed every six months with the same payment methods.

-Signing the contract and paying the first 50% plus paying the remaining 50% before the beginning of the second quarter. This contract is automatically renewed with the quarterly invoice in advance.

We are based in Valencia, Spain and generally work throughout the Mediterranean area and Madrid, but we are happy to travel wherever you need us.