Bringing your stories to life through exceptional photography

FURIOSO is a production studio run by Paula G. Furió, specialising in lifestyle photography for clients in the hospitality, wellness and travel industries.

Over the last few years we have worked closely with brands and media to create relevant, strategic and distinctive content.

Lifestyle photography is the perfect tool to communicate the whole universe of a brand and its philosophy: showing moments of consumption in a natural and spontaneous way to move its target.

From image design to publication, we take care of all phases of execution, creating multidisciplinary teams for the production of each project.

Gathering talented people around us is the most enjoyable part of our job. By working closely with our clients and collaborators as one team, we believe we can bring any idea to life.

COMMERCIAL CLIENTS

Virtue France, Hennessy, Levantina, Noor Restaurant, Viccarbe, CuldeSac, Turia Märzen, Mahou, ConvertKit, Institut Valencià de Cultura, La Marina de València, Agencia LOBO

EDITORIAL CLIENTS

Lonely Planet, El País, Editorial Planeta, Stocksy United, Jot Down, Panenka, Luster Publishing, SOLO magazine, FAIM magazine, H.O.M.E. magazine, Houzz

Furioso Studio stands out for its excellent communication, which makes each project flow naturally and easily. Their team combines flexibility and creativity, adapting to the client’s needs without losing sight of the objectives. Their art direction is impeccable, paying attention to the smallest detail to ensure high quality results. In addition, their meticulous organisation and pre-planning makes the whole process efficient and comfortable for the other professionals. Working with them is synonymous with success.
— STAYING VALENCIA

Our services

Branding Photography Strategy

In the same way that you apply your branding strategy to your graphic or web design so that it conveys your brand's philosophy, values and tone, your brand's photographic style needs to be designed.

We specialise in exploring the core of your brand in order to translate all your values into images and make your specific target audience fall in love with your brand.

This service is for companies that are starting to work on their brand identity or consolidated companies that need to renew their image to achieve new goals.

We did rebranding photographic strategies for Cerámica A Mano Alzada and Cerámicas Ortiz.

Lifestyle Photography Production

We believe in the power of lifestyle photography to communicate a brand's universe, values and identity, to showcase desirable consumer moments and to help your audience see themselves in them.

To meet your exact needs, we create bespoke teams of creative professionals for each project.

This service is ideal for businesses such as hotels, restaurants, spas and any business where customer experience is a fundamental part of the brand.

Take a look at our Ramirez Flats and Oxigen Menopausal Wellness projects.

Lifestyle Product Photography

In contrast to product photography, which communicates the technical qualities of the product (finishes, materials, size...), lifestyle product photography shows the product in its natural environment or in use by your ideal customer.

This service is perfect for brands that manufacture and sell products ranging from cosmetics to furniture. In addition to creating a bespoke team for your product project, we also offer set design, props searching and construction.

In the case of The Inventory candle collection, we found the best locations in Paris to tell their story and all we had to do was pack our bags.

How we work

1
Strategy

Branding photography strategy

Brand briefing

Medium and long term business goals

Audience and channel analysis

Photographic analysis of competition

Photographic analysis of references

Photographic design and strategy: concept, treatment, tone, integrations, application

2
Art Direction

Defining your project needs and goals

Project briefing

Short term business goals

Audience and channel analysis

Photographic analysis of references

Creative proposal

3
Production

All the previous work before photography

Timing and planning

Technical visits and location scouting

Set design

Props sourcing and construction

Casting

Rentals

Logistics

4
Shooting

Creation of all the strategic content you will need

Photography

Video

Illumination

Model management

Stylist

MUAH

Food stylist

Florals

5
Deliverables

Post-processing and digital delivery

Editing

Retouching

Adjusting files

Digital delivery


Estimated time: 4 to 5 weeks